Thanksgiving is Prime Mobile Shopping Season

Thanksgiving is Prime Mobile Shopping Season

Thanksgiving appears to be the fastest growing online sales season of the year, probably due to a slight backlash against the Black Friday rush. Instead of waiting in line at stores, more consumers are shopping online – and they are getting the same or similar deals – while still being able to spend Holiday time with their family. According to this Mobile Commerce Daily article, Mobile commerce is expected to grow exponentially this holiday season.   A survey from PriceGrabber has shown that 82 percent of shoppers are browsing and shopping from their homes.  Consumers are more comfortable making those purchases in part because retailers have created a more streamlined mobile shopping experience.  PriceGrabber’s survey also shows that when comparing to the past few years, there is a higher number of mobile shopping users as well as mobile app downloads this year. The survey also indicated that 72 percent of smartphone owners use one to four shopping-related apps. If your business is looking to boost sales, it is probably time to think about creating an easy shopping experience by having a mobile app or mobile site on tablets and smartphones.

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