Christmas is an actual holiday, so as a shopping day it’s not as big as Black Friday or Cyber Monday, but its online sales are growing just like any other day. IBM has released their retail numbers for the Christmas day shopping and Christmas Day 2014 was a big day for online shopping, with an increase of 8.3 percent over last year. Mobile had a very good year as well, accounting for 57.1 percent (more than half) of all online shopping traffic, an increase of almost 20% over 2013.
Another interesting development was that smartphones are becoming the dominant means of mobile searching. IBM found that smartphones drove 2.5 times as much online traffic as tablets, accounting for 40.6 percent of the total. However, even though consumers were using their phones to search, sales still belong to tablets which had a 12.4 percent edge over smartphones in closed sales transactions.
Consumers using iOS averaged $98.28 per order to Android’s $67.40 and iOS traffic was almost double that of Android, so in the US at least Apple’s iOS is still the winner for online shopping.
In terms of getting the word out, Facebook referrals averaged $89.80 per order while Pinterest referrals averaged $99.86 per order.