Your Customers are searching for you on their mobile devices. Can they Find You?
Or are you making it easy for them to find and choose the competition?
Consumers are spending more time on their smartphones, with 42 percent preferring to research retail products on smartphones and tablets rather than laptops, according to JiWire (Aug 2013).
Mobile technology is here to stay and every age of consumer is embracing it.
Mobile searchers are not satisfied with pinching and zooming around on a website.
Consumers used to searching and viewing via their mobile devices are quick to lose patience with businesses that aren’t keeping up with technology.
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- 57 percent of consumers will not recommend a business with a poorly designed mobile site.
- 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012).
Modern marketing is all about engagement.
A mobile website is how customers find you. A mobile app helps to actively engage your customers with loyalty reward programs and push notifications that they have opted-in to receive. They’re ASKING you to market to them.
“Push notifications” are messages on mobile devices that prompt customers to act, leading to three times more purchases. For retailers – restaurants – spas that means customers in the door within the hour.
Why use Opticom Apps?
You paid a lot of money to brand your business. A key element of branding is consistence. Your logo, design elements, and your color palette should be reflected across all marketing channels and that includes your mobile presence. We make sure your branding is carried from your website to your mobile website as well as your mobile app.
Our easy-to-use content management system – known as “the dashboard” gives you control and saves you time. You can make changes in real-time.
We focus on organizations who feel left out of the mobile arena because of the high cost. Our prices are affordable – a complete mobile marketing package is less than $1,000!